{"id":21140,"date":"2025-09-16T12:00:30","date_gmt":"2025-09-16T04:00:30","guid":{"rendered":"https:\/\/yebodaglass.com\/?p=21140"},"modified":"2025-11-01T16:22:48","modified_gmt":"2025-11-01T08:22:48","slug":"case-study-small-honey-jars-for-a-spanish-retailer","status":"publish","type":"post","link":"https:\/\/yebodaglass.com\/cs\/case-study-small-honey-jars-for-a-spanish-retailer\/","title":{"rendered":"P\u0159\u00edpadov\u00e1 studie: Mal\u00e9 sklenice na med pro \u0161pan\u011blsk\u00e9ho prodejce"},"content":{"rendered":"
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Pozad\u00ed klienta<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kontaktov\u00e1n byl \u0161pan\u011blsk\u00fd prodejce specializuj\u00edc\u00ed se na pochutiny. Yeboda<\/a> hledal malou sklenici na med luxusn\u00ed kvality. Obal vy\u017eadoval design, kter\u00fd by zachoval \u010derstvost medu a zv\u00fd\u0161il atraktivitu zbo\u017e\u00ed v reg\u00e1lu. Sklenice musela b\u00fdt esteticky p\u0159\u00edjemn\u00e1, pohodln\u00e1 pro spot\u0159ebitele a vhodn\u00e1 pro maloobchod a distribuci, co\u017e maloobchodn\u00edkovi pomohlo roz\u0161\u00ed\u0159it jeho dosah na dom\u00e1c\u00edm i mezin\u00e1rodn\u00edm trhu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Na\u0161e v\u00fdzvy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Prodejce \u010delil \u0159ad\u011b probl\u00e9m\u016f. Standardn\u00ed mal\u00e9 sklenice na med \u010dasto vykazovaly vady t\u011bsn\u011bn\u00ed, co\u017e p\u0159edstavovalo riziko znehodnocen\u00ed medu. Mnoho sklenic bylo k\u0159ehk\u00fdch a obt\u00ed\u017en\u011b se s nimi manipulovalo b\u011bhem pln\u011bn\u00ed a p\u0159epravy. Tradi\u010dn\u00ed design nav\u00edc omezoval prostor pro vystaven\u00ed zna\u010dky, co\u017e zt\u011b\u017eovalo odli\u0161en\u00ed produktu v p\u0159epln\u011bn\u00fdch reg\u00e1lech maloobchodu a prezentaci pr\u00e9miov\u00e9 kvality medu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Anal\u00fdza hlavn\u00edch p\u0159\u00ed\u010din<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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N\u00e1\u0161 t\u00fdm identifikoval t\u0159i kl\u00ed\u010dov\u00e9 probl\u00e9my: \u010derstvost, trvanlivost a rozpoznatelnost zna\u010dky. Bez uzav\u0159en\u00e9ho v\u00edka by mohla b\u00fdt ohro\u017eena bezpe\u010dnost medu. Sklo by se mohlo b\u011bhem p\u0159epravy degradovat. Omezen\u00e1 plocha pro ozna\u010den\u00ed omezovala schopnost prodejce prezentovat image sv\u00e9 pr\u00e9miov\u00e9 zna\u010dky. \u00dakolem bylo vytvo\u0159it sklenici na med, kter\u00e1 by byla praktick\u00e1, esteticky p\u0159\u00edjemn\u00e1 a \u0161k\u00e1lovateln\u00e1.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Na\u0161e \u0159e\u0161en\u00ed<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vyvinuli jsme odoln\u00e9, potravin\u00e1\u0159sk\u00e9 sklen\u011bn\u00e9 n\u00e1doby<\/a> s uzav\u0159en\u00fdmi v\u00edky pro zachov\u00e1n\u00ed \u010derstvosti medu. Tyto sklenice na med se vyzna\u010duj\u00ed ergonomick\u00fdm tvarem a hladkou oblast\u00ed pro ozna\u010dov\u00e1n\u00ed pro pohodln\u00e9 branding uvnit\u0159 sklenice. Flexibiln\u00ed v\u00fdrobn\u00ed procesy umo\u017e\u0148uj\u00ed v\u00fdrobu jak mal\u00fdch testovac\u00edch \u0161ar\u017e\u00ed, tak i v\u011bt\u0161\u00edch objedn\u00e1vek. P\u0159\u00edsn\u00e9 kontroly kvality zaji\u0161\u0165uj\u00ed, \u017ee ka\u017ed\u00e1 sklenice na med spl\u0148uje bezpe\u010dnostn\u00ed, odoln\u00e9 a vizu\u00e1ln\u00ed standardy, co\u017e z nich \u010din\u00ed ide\u00e1ln\u00ed volbu pro maloobchodn\u00ed prodejny a distribuci mezi podniky.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"zava\u0159ovac\u00ed\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Zak\u00e1zkov\u00e9 sklenice na d\u017eem o objemu 16 oz s kovov\u00fdmi v\u00ed\u010dky<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Vzduchot\u011bsn\u00e9 d\u00f3zy na m\u00edru \u010dtvercov\u00e9 16 oz, 24 oz, 32 oz a 48 oz<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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V\u00fdsledky<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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V\u00fdsledn\u00e9 mal\u00e9 sklenice na med p\u0159ed\u010dily o\u010dek\u00e1v\u00e1n\u00ed. \u0160pan\u011blsk\u00fd maloobchodn\u00edk \u00fasp\u011b\u0161n\u011b uvedl na trh svou pr\u00e9miovou \u0159adu med\u016f a setkal se s silnou odezvou na trhu. Tyto odoln\u00e9 sklenice na med \u00fa\u010dinn\u011b uchov\u00e1vaj\u00ed \u010derstvost, usnad\u0148uj\u00ed p\u0159epravu a nab\u00edzej\u00ed elegantn\u00ed mo\u017enosti brandingu. \u0158e\u0161en\u00ed spole\u010dnosti Yeboda poskytlo spolehliv\u00e9 a \u0161k\u00e1lovateln\u00e9 obalov\u00e9 \u0159e\u0161en\u00ed, kter\u00e9 zv\u00fd\u0161ilo atraktivitu prodeje v reg\u00e1lech a upevnilo reputaci maloobchodn\u00edka na trhu s medem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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P\u0159e\u010dt\u011bte si dal\u0161\u00ed souvisej\u00edc\u00ed \u010dl\u00e1nky\uff1a<\/a>P\u0159\u00edpadov\u00e1 studie: L\u00e1hve na med pro japonskou potravin\u00e1\u0159skou spole\u010dnost<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Zjist\u011bte, jak \u0161pan\u011bl\u0161t\u00ed maloobchodn\u00edci dosahuj\u00ed \u00fasp\u011bchu s odoln\u00fdmi mal\u00fdmi sklenicemi na med, kter\u00e9 nejen zachov\u00e1vaj\u00ed \u010derstvost medu, ale tak\u00e9 zvy\u0161uj\u00ed pov\u011bdom\u00ed o zna\u010dce.<\/p>","protected":false},"author":2,"featured_media":21143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[118,1],"tags":[],"class_list":["post-21140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-blogs"],"blocksy_meta":[],"jetpack_featured_media_url":"https:\/\/yebodaglass.com\/wp-content\/uploads\/2025\/09\/small-honey-jars.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/yebodaglass.com\/cs\/wp-json\/wp\/v2\/posts\/21140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yebodaglass.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yebodaglass.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yebodaglass.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/yebodaglass.com\/cs\/wp-json\/wp\/v2\/comments?post=21140"}],"version-history":[{"count":5,"href":"https:\/\/yebodaglass.com\/cs\/wp-json\/wp\/v2\/posts\/21140\/revisions"}],"predecessor-version":[{"id":21152,"href":"https:\/\/yebodaglass.com\/cs\/wp-json\/wp\/v2\/posts\/21140\/revisions\/21152"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yebodaglass.com\/cs\/wp-json\/wp\/v2\/media\/21143"}],"wp:attachment":[{"href":"https:\/\/yebodaglass.com\/cs\/wp-json\/wp\/v2\/media?parent=21140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yebodaglass.com\/cs\/wp-json\/wp\/v2\/categories?post=21140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yebodaglass.com\/cs\/wp-json\/wp\/v2\/tags?post=21140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}